Land rover brand name dropped

It's a shame but probably inevitable, people who buy Evoques (or new Defenders) don't know, or care, about the history.

Marketing & tech come first now, with quality, longevity, and reliability are in double figures. They only want the car to get past it's warranty then it's junk to them.

Electric vehicles are not going to happen, or they will slowly die out. How will everyone without driveways charge them? Streetlights with huge cables with various different connectors on them going to each and every car in the street? We honestly think that the UK government is going to come up with a national charging network? Maybe someone can get them to run on AA's, along with a machine to turn the car upside down.

I am also totally facepalmed by the the way things are going too.

You're probably missing the good old days when engines needed a rebuild around 60k miles and cars needed welding within 5 years of leaving the factory?

That DIY maintenance seems less popular than it used to be has of course nothing to do with the build quality of today's cars. As long as we keep telling each other that modern cars (or domestic appliances, computers, etc.) can't be fixed at home we're keeping the industry's dream alive.

In the UK teslas start at £42k

As Hotwire eluded to, it’s probably dropping the name because it doesn’t want customers associating it with curse word vehicles.
Bit like when they changed Windscale nuclear power station to Sellafield after an explosion, in the hope people disassociate the two being connected.

Really And liked by people who the run the forum…..

Indeed. My wife also is a Land Rover fan. Her dad had a new 110 county (think it was before the defender name happened) and has rose tinted glasses. I’ve driven a few on a friends farm I used to work on, he has a weird early 110 (not split screen) pickup that has had body conversion to a king cab (not double cab just small doors behind front doors and no seat in back as not big enough) that has a Mazda truck engine, and a series 1 lwb safari station wagon with a v8. He also had a series 3 88” safari that I replaced and re sprayed the front end on.

I’ve told my wife as much as she likes them she hasn’t driven one.
A friend of ours runs a business repairing and selling land rovers who I think is fairly well known in the area. He says the same thing, that she won’t like them if she drives one.
Last time I spoke with him was after hearing a radio phone in about the sudden rise in people finding their defenders devoid of many body parts when going to get in them in the morning as a lot of panels are easily unbolted from outside the vehicle. He said at the time that he had heard of two or three that happened in that week alone and it was a massive problem.

We've stopped repairing them. The post engine repair repairs to actually make them work enough for the customer to collect/pay for them were getting beyond a joke, both in time and cost. We can usually give a rough quote within a grand of what repairing a vehicle will cost. We did a run of Disco 3's that various people had bought as spares/repairs none runners where the cost of actually making it into a working (MOT-able) vehicle was 3 times more than the costs of the engine repairs and fitting.

When the swapped to the Ingenium engines in the newer shape ones we had them coming in for engines at <6months old. We offer a 12 month unlimited mileage warranty with all our reconditioned engines. If JLR can't get them through a 3 year or whatever warranty without blowing up then the chances of us in a independent garage managing to are slim, so we don't go near them any more.