Another mag bites the dust

Well that sucks. I don't understand Kelsey's business model here. The way they run the magazines, how the budgets and stuff work, is kinda crazy. However their real play for income is the events space it seems. But you need the culture and the scene to exist to make the events make sense. Even if the magazines didn't adapt to the current media landscape (which they should have done, but from what I understand most weren't allowed to), you'd figure they would keep the titles running in some form even at a loss, to incubate the scene, to create the demand for the events.

It is interesting the Elliott recently took ownership of Performance VW magazine from Kelsey. Hopefully he can make that fly as an independent magazine.

May have to pick one up for old time sake.

Regularly bought it mid to late 90s , then life changed etc over the years, cannot remember last time I bought any car magazine.

Kelsey is such a dogshit company. They seem to ruin every mag they touch.

Kelsey have also pulled everything off the library services.
So not available in library or on Libby etc.....very sad.

I got a letter saying my subscription would continue but I would receive Classic Ford instead.

Yeah I did find it a bit strange Dan.

Surely they should’ve asked whether I wanted my subscription to continue with Classic Ford instead.

Not ideal but it’ll give me something to read I suppose.

Shame about Fast Ford though, one magazine that I’ve bought for god knows how long

Just went to buy the last magazine £9.99!!! As good as the magazine was it is not worth a tenner

Can they legally do that ? Surely your subscription was for a specific mag and if they cannot supply that then they should offer a refund on the balance or an alternative mag. Should be your choice not theirs ?

I found Magazines getting untenably expensive. I get why. I just feel that it doesn't help.

I remember when I used to buy at least 6 mags a month! Hot Rod, Car Craft, Practical Hot Rodding, Custom Car, and then one of Street Machine/PPC/Retro Cars depending on what was in print at the time. I also managed to get issues of Custom Rodder, Street Rodder, Ol Skool Rodz, Practical Classics and The Automobile.

HOW DID I AFFORD ALL THAT? I think I still smoked then too.

Most of those magazines are no longer published. Car Craft was effectively the launch vehicle for Roadkill and so on. PHR birthed Engine Masters. So I guess there is some legacy.

When I was in the US recently I saw a copy of Hot Rod on a news stand. I thought that was no longer printed as a paper mag so I bought it. $15 and its gone quarterly. And it felt to have lost its soul. Maybe I picked up a bad issue but it was just promo copy for some big dollar pro shops. This is what a $1,000,000 build rat rod truck build looks like. Great

I just guess we consume differently now. So much YouTube (and TikTok) content out there. I mean last time I went to the NEC for the big classic show there I was astounded ow many guys were walking round streaming or recording video content. Much of it "me too" and much of it drivel from what I overheard. But there is good content also. I dunno. I CBA with a lot of it.