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Nov 13, 2010 22:59:20 GMT
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I thought when i read the title of this thread id be celebrating the passing of max power, but having thought about it how can anyone slag a mag off that at one point was, lets face it, huge. It supported its scene well, and it did kind of become its own scene i guess.
I just cracked open a cider. rip max power, for the good times.
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Nov 13, 2010 23:05:19 GMT
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This has been on the cards for a long time.
I carried out lots of work with EMAP (Max Power publisher) when they first started started to pawn the brand for everything it was worth. Lots of companies jumped on the bandwagon and made a lot of money from exhibitions and products which just degraded the brand. I don't even want to start with some of the things we looked into branding with them, which were so far from car modifying or even cars to believe, and were essentally standard product with the packaging changed and a massive premium charged.
Whilst this was fantastic on one side, on the the other we heard and spoke to major brands (car stereo manufacturers, retail chains) who were pulling out of big advertising deals because Max Power was losing its focus and basically becoming a titty mag with some cars in.
I built a car for some guys who had it featured in the magazine and the attutide of the mag was appauling. The guy turned up late and stank of drink, and left early for 'another party'.
A lot of people have ridden the wave and made a lot of money from what started as a good idea, but it has not evolved with the scene, and has been taken for granted rather than looked after.
No offence to the the recent staffers who I know little of, but I think if they really had a passion for it, the magazine could have still be made to work, even with a large greedy publishing company behind them.
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Max Power RIPe21meister
@GUEST
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Nov 13, 2010 23:33:46 GMT
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Couldn't have been doing that much wrong, they featured a number of cars from this here board over the last couple of years. I wouldn't take that as a positive association; remember, the magazine’s ending..? ![???](//storage.proboards.com/forum/images/smiley/huh.png) If Max Muppet had grown up over the course of its life, I'd probably raise a cold one to it's demise (I did tonight in a bench-racing session around my local to it's poor staff if they're on the rock & roll), but instead it seemed to attract and validate the worst type of modified car fans out there. People who You & I get lumped in with by the general public as modified car fans. Great image for us to have, if it gives the Gubbermint another excuse to try to wipe our hobby out. You’re right about it being a victim of it’s own success Hotwire, the irony is it tried about 18 months ago to distance itself from it’s boy racer and tittie image (something that CC laboured to do but eventually succeeded in) but sales must have taken a swan dive off a cliff as the bints made a return a few months later. I mourn its loss the way I’d mourn any adversary’s loss. With a touch of ambivalence.
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skinnylew
Club Retro Rides Member
Posts: 5,546
Club RR Member Number: 11
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Max Power RIPskinnylew
@skinnylew
Club Retro Rides Member 11
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How long ago did EMAP get shot of it? They were swallowing everything up at one point! You right though they were pawning it out for loads of tat, milking a cash cow whilst it was available.
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