Apologies for the non-retro post, but I just got an email from Shell about this:
From the moment you fill your car with Shell FuelSave Unleaded, you could start to benefit from the new fuel economy formula. That’s because it’s enriched with Shell Efficiency Improver, designed to improve fuel economy from the very first drop.
How does Shell Efficiency Improver work?
It lubricates where your normal engine oils can't easily reach, which helps the engine turn more freely and allows more energy to drive the wheels. This helps you get more out of every drop of Shell FuelSave Unleaded and saves you up to 1 litre per tank at no extra cost.
Getting to this stage was a welcome challenge for our scientists, who relentlessly tested the fuel in their lab as well as on the road so that each time you fill up, you save.
So, save up to 1 litre per tank with Shell FuelSave Unleaded – head to your nearest Shell station today.
Genuine innovation, you reckon? Because it sounds like this was knocked together by an over-excited copywriter from the fifties.
Some Shell pics to redeem myself for non-retro naughtiness...
From the moment you fill your car with Shell FuelSave Unleaded, you could start to benefit from the new fuel economy formula. That’s because it’s enriched with Shell Efficiency Improver, designed to improve fuel economy from the very first drop.
How does Shell Efficiency Improver work?
It lubricates where your normal engine oils can't easily reach, which helps the engine turn more freely and allows more energy to drive the wheels. This helps you get more out of every drop of Shell FuelSave Unleaded and saves you up to 1 litre per tank at no extra cost.
Getting to this stage was a welcome challenge for our scientists, who relentlessly tested the fuel in their lab as well as on the road so that each time you fill up, you save.
So, save up to 1 litre per tank with Shell FuelSave Unleaded – head to your nearest Shell station today.
Genuine innovation, you reckon? Because it sounds like this was knocked together by an over-excited copywriter from the fifties.
Some Shell pics to redeem myself for non-retro naughtiness...