markbognor
South East
Posts: 9,970
Club RR Member Number: 56
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May 23, 2007 20:32:04 GMT
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The advert for the new ford mongdeo features old fords floating away tied to baloons. There's Mk1 Fiestas Sierras and Mk4/5 not sure Escorts as well as some more current stuff. All of it has been De-identitied with subtle changes to grill shapes and non-marque wheel trims. Without wanting to be bothered with the analysis too much I't got something to do with freeing yourself from the old models. And the new skoda advert is even better, they make a car from cake! thats my two favouritest things rolled into one. I want a cake car, and I want it now!!! Just Spotted: Split Camper in the M&S Kids add.
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Last Edit: May 23, 2007 20:32:57 GMT by markbognor
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May 23, 2007 22:03:47 GMT
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i hate when they do that (old ford part!)
the pug ad, where all the cars tried to hide in shame from whatever ugly POS it was, the 206 or 307, were 'altered' old pugs, which to the untrained eye looked 191% better than the prestige new model. annoyed me that they would run down their own previous successes...
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Yes I think it's disgraceful when a manufacturer gives the impression that it's claiming it's 'old' models were bad.
Are they then saying "we were coning you all back then"?
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I think you'll find that they use their own models for this fashion, since if they used any shape car which resembled another manufacturer, they could then be done for 'slander' by inferring that other manufacturers cars are curse word.
Its very hard to quickly design a 'neutral' looking car without reflecting design cues from other manufacturers, so the 'safe bet' is to use your own old design, but tone it down by altering grills, removing badges, so that you are not referring specifically to an older model.
Anyway, its only us petrolheads that would notice such a thing, most folks looking for a new Mondeo probably don't even know what a Sierra is!!!
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Compare and contrast Fords approach with Honda's approach where they celebrate their old machinery .. with a song and a guy with a moustache.. the power of dreams indeed
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May 24, 2007 10:44:28 GMT
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I think you'll find that they use their own models for this fashion, since if they used any shape car which resembled another manufacturer, they could then be done for 'slander' by inferring that other manufacturers cars are curse word. nope. it is now competely legal to draw direct comparisons with 'rival' products in advertisements. *n
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Top grammar tips! Bought = purchased. Brought = relocated Lose = misplace/opposite of win. Loose = your mum
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May 24, 2007 10:58:36 GMT
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I love that skoda advert, its awesome. With they could make a cake of my car for me.
the battenburg in the engine? looks really nice when they're making it.
That Honda advert is awesome. I like Honda adverts in general. I like when you used to get the whole honda advert that goes on for ages, at the cinema, as a nice treat.
I love Honda cos I love Asimo so much. He's the cutest little fellow ever, and a total genius. I love the adverts with him in.
I love how honda build those for no real reason than to prove it can be done. In fact I love that whole Japanese technology ethos.
I'm not sure which I'd rather have, Asimo or cake.
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sav
Part of things
Posts: 842
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May 24, 2007 11:24:19 GMT
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Skoda cake ad is really good, and original. The Honda Power of dreams advert is great, one of the best I reckon. I also liked the Honda ad for the Accord (I think?) the mousetrap game style one with all the car parts moving and activating each other.....that was clever as well.
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kee
Posted a lot
Posts: 4,991
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May 24, 2007 13:49:09 GMT
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i liked the honda diesal(sp?) ad, the song was funky
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May 24, 2007 17:34:53 GMT
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nope. it is now competely legal to draw direct comparisons with 'rival' products in advertisements. *n But they have to be provable, and objective.... "The new Vauxhall Mingrod has 50% better fuel economy at a constant 3mph than the Ford ButtTrumpet". I still don't think they're allowed stuff like "Buy a Vauxhall, because all Fords are crappy and they'll break down and stuff"
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Never trust a man Who names himself Trevor. Or one day you might find He's not a real drug dealer.
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