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I have no issue with "modern cars" as a concept. I have no issue with advertising or marketting - I understand these things need to exist even in communist North Korea...
I just find this whole "Lifestyle" label sales cack thing objectionable. Its just further mutilation of the English language, another assault on the mother tongue , and its time some of these journalists were held to account for GBH!
Also, we have to appreciate none of this is anything new. What exxactly was the buyer of a new Wolesely 16/60 getting that the guy who bought a A60 Cambridge didn't? A bit of chrome and a degree of prestige. Hell, Trollope was writing about the frivolity of the merchant classes hundreds of years ago...
I have nothing in particular agains the 1007. In 16 years time I'll probably be restoring one for Isabel's first car and her saying "can't I have a pink Hoverpod like all my mates have?" Its just st spammy cack whcih comes with all of these "lifestyle" cars, and mangling of terms to fit. Hell they might as well say "The 1007 is an exciting new entry into the pre-war traditional hot rod market" its just misuse fo terms. If you don't say what you mean how can you mean what you say. Its just another example of the triumph of style over substance.
And for once its not the advertising which is bugging me, I actually like some car ads, unlike the media correspondant in the Metro I like the Skoda advert at the moment a lot. "Full of good things" works on so many levels. Nicely done. Its the motoring colunists again, especially the motoring journos in the non-motoring press. Sunday suppliments and those odd magazines you only find in doctors waiting rooms... Teh Wurzt.
"creatives" - pah.
Now I better stop or I'll be off on another anti-consumerist rant. But remember people its bad for the environment, bad for the long term stability of the economy and its bad for the people caught up in it at both ends, exploutation in manufacture and exploitation in credit. Usury to give its its proper name...
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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When did this forum get such a big chip on its shoulder over modern cars? Exactly what I was thinking... Whilst an Akku rant is diverting they have started to consist of ' Modern Life Is Rubbish' and a dislike for the way cars are marketed.. then a number of pages of people say that they do indeed agree, modern life is rubbish and aren't cars marketed in an abhorrent manner. But cars have always been marketed as exclusive, or life style vehicles or any one of the ways cars are marketed now... ExclusiveLifestyleand yes even Aspirational
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Last Edit: Jul 10, 2007 7:38:07 GMT by HoTWire
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I was thinking of having some fun with some of the older car print ads. This would require a little resarch and finding copies of some of the more special adverts. Theres really some crackers out there. Some have acquired humourous double meanings due to the changed use of the language since they were published. Anyway, joining the "power elite" sounds wonderfully Orwellian. And some suggested reading... www.amazon.co.uk/Just-Me-Everything-curse word-Encyclopedia/dp/0316729531/ref=pd_bbs_sr_1/203-2337694-2889527?ie=UTF8&s=books&qid=1184053626&sr=8-1 for curmudgeons and sourpusses everywhere.
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Last Edit: Jul 10, 2007 7:47:30 GMT by akku
1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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Yeah my parents have that... I mentally filed it in the "Grumpy Old Men", "Grumpy Old Women" fashion for dissatisfaction. I think the answer is to stop watching as much TV
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Aye, its a bit much, but its kinda funny. (theres a volume 2 out now) And I'm pretty much at that stage in my life, although to be honest I have always been...
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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When I'm not wittering about old cars on here I'm involved in one or two slightly "lifestyle"-ish activities. The thing you notice about people with boats, people who sail, windsurf, race motorcycles, run across the fells or cycle halfway across the country every week is they don't have "lifestyle" vehicles. They can't afford them because all the cash goes on the lifestyle. I'm thinking in particular of a few acquaintances of mine when I say a typical "lifestyle" vehicle as nominated by those who have "lifestyles" is a scruffy-but-reliable Peugeot 205 diesel. Not in a retro rides sense but in a costs not much to run and carries a lot of wet kit in the back and the bikes/surfboard/windsurfer/whatever on the roof sense. So the 1007's a lifestyle vehicle? I think I share the scepticism there. And I like the description of an overweight 1007 owner. I agree completely about the North American "Lifestyle" ethos, it works in Canada too. The current fad seems to be to fit huge alloys and ultra-low-profile tyres to your SUV over there, rendering it completely useless off road. I drive a 6 year old VW Polo 1.4tdi as my daily. However I too have a lifestyle vehicle. It's one of these: Mine's not as "lifestyle" as that one, sadly.
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"Jeremy Clarkson, a man we motor enthusiasts need on our side like Lewis Hamilton's F1 car needs a towing ball and a Sprite Musketeer" My motor
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Whats worrying is that I that I actually do seem to of stopped watching TV, but then I only have freeview. ' is that a lifestyle statement in itself? I bought a pair of Vans today (not the Sherpa variety) and on the little tag it has a list of advantages for this style (?) one of which is that they are 'culturally relevant' ... now I don't know what the hell that is supposed to allude to but I think its fair to say, that its a load of old s**t. I bought them because 1) they were in the sale 2) they look nice and most importantly 3) they are stonkingly comfortable. Another funny one, I have been buying them since I loosely got involved in BMXing, moved back to mountain bikes, but 1) these shoes grip pedals brilliantly, 2) some great stlyes of them inc retro ones 3) Very comfy and grippy, specially in cars. 4) Rowley models provide a very credible vegan shoe. but they are somehow lifestyle, doesnt matter. With a fresh head,my thought simplified; Cant blame people buying stuff cos its new (though i'm not ataken in), 4x4's do offer sort of fun, and freedom, and a rugged car. MPV's offer practicality. wierd quirky city cars, yeah fun chic city driving (thats what they are buying into). why not (better than getting covered in grease and laughed at). all very well and Retro fodder for the future too. 1007, ther Will be kids on here saving em in the future, sure of it. However, I think the people are bobarded with messages etc etc, no wonder debt and house prices, and general disisfaction is way out of line, lot of reasons for that. I know some of the ads do get n me tits though, maybe its cos nuggets believe it and preach to me!
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it doesn't matter if it's a Morris Marina or a Toyota Celica - it's what you do with it that counts
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Shortcut
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I won't be there when you cross the road, so always use the Green Cross Code.
Posts: 3,037
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The thing you notice about people with boats, people who sail, windsurf, race motorcycles, run across the fells or cycle halfway across the country every week is they don't have "lifestyle" vehicles. They can't afford them because all the cash goes on the lifestyle. Quoted for truth! I have several friends who undoubtedly have proper "lifestyles" in that there whole life revolves around their passions. My surfer friend doesn't drive a Clio whatever because his boards don't fit in it. He drives a Mitsubishi Delicia cos it swallows his boards, kit AND he can sleep in it at weekends. It's a proper lifestyle vehicle in that it allows him to enjoy his lifestyle. He can't afford a new 4x4 because he spends all his time sufing instead of working. That's his lifestyle Another friend spends tens of thousands of pounds on his mountain bikes. He doesn't hook them up to an X5 because he has no money left over for one and anyway his 15 year old Nissan does the job just as well. Well done for hitting the nail on the head herald, :lifestyle: vehicles are surely only for those who aspire to a lifestyle. And I'm specifically excluding rich people who can afford the boat/hangglider/jetski AND the X5 because their lifestyle is businessman or such and the rset is just toys.
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This space available to rent. Reach literally dozens of people. Cheap rates!
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What a great topic. Thanks for posting it and making the grey matter work so early when I am on a weeks holiday. Re the tv and lifestyle, I hadn't heard this lifestyle word used, but that's probably because I am always in he garage trying to restore something, or stuck on the computer. The wife and wenches might throw some light on lifestyle, but being akin to knodding Churchill dogs whilst they watch their mundane wibblepoo I somehow doubt it. I think that perhaps this Lifestyle word is just another advertising word, that's been picked up, banded about, and copied by other parts of the media. We have always had words that the media use, and then get used by society as a whole. Current trend is "fith" and "sicth" rather than fifth and sixth, and others like secertery spring to mind. However I digress. The main point of advertising is to get a message across. By talking about it on here, they have obviously succeeded in their goal. How many remember the old 'Capri, the car you've always promised yourself' ad? 30 years on. Others here www.old-ads.com/old_car_ads/index.htmlBy using words such as lifestyle they are simply tring to get people to use their product, just like a fashion. In today, out tomorrow. I'm back into the garage
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1960 Ford Thames 402e resto 1965 Ford Thames 400e van 5.7 ltr 1965 Ford 100e 2.1 Pinto power
It all takes time and money, why do I never have them both at the same time?
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Does anyone remember an old Dudley Moore film where he ran an ad agency from a nuthouse - all the ads were totally honest- no bull atall - the only bit I really remember was them coming up with a slogan to advertise volvos - "Volvo - boxy but good" - I still think of it whenever I see a Volvo - I actually had it written in Magic marker across the tailgate of my 940 wagon That's Crazy People. There was also a sexually explicit tag line for Jaguar that they had on the leaflets in the dealerships.
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Cool choice on the Yamaha - I've only just sold my Super Tenere ;D A well informed rant about SUVs and changing 'labels'. I think this rant comes down to being told what to like, and why it's poo. While marketing is really great at this, it happens everywhere to a certain extent - there's no way I could go on Volkszone and say I hate rusty paint and narrowed front suspension I'd be forced to give up my 13mm spanner Take solace that we can say pretty much anything here (except against stretched tyres ) and that if people, other people, didn't buy these new cars we'd have nothing to own in the future ;D
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LOLz Nothing new I guess! Truth what Herald says there. unless loaded, something gives. My bike is worth more than all my cars bar the V8, my video kit is worth more than em all, and because i'm into interesting old cars, I have driven curse word old make-do's for ever! and this is what people on the street see!
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it doesn't matter if it's a Morris Marina or a Toyota Celica - it's what you do with it that counts
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Apparently my car (which I think has a lifestyle element as far as the marketing people are concerned) was advertised like this :
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I'd buy a VW bus/van/kombi/whatever as being a lifestyle vehicle. Although the last chap I actually knew who was living in a van by the sea in Cornwall was doing it in a Peugeot Boxter because of course all the VW ones are too expensive if you genuinely have jacked it all in to go bum about for a living.... Come to think if it many oif the VW vans are too expensive if you're an IT Mnaager working in the public sector...
I'd disagree that rich folks don't have passions. Thats getting close to inverted snobbery. Just 'cos a guy makes good money doesn't mean he doesn't enjoy his jet skis or power boat or fishing as much as the guy who earns minmum wage flipping burgers or whatever. Tell me Jay Leno isn't a real car guy?
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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Tell me Jay Leno isn't a real car guy? Or Nick Mason
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bstardchild
Club Retro Rides Member
Posts: 14,937
Club RR Member Number: 71
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Jul 10, 2007 10:06:32 GMT
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The thing you notice about people with boats, people who sail, windsurf, race motorcycles, run across the fells or cycle halfway across the country every week is they don't have "lifestyle" vehicles. They can't afford them because all the cash goes on the lifestyle. Perfect in almost every way - I'm sure there are people who can afford a lifestyle vehicle that is aligned with their passion but most make do with what they can afford and make it work.
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Jul 10, 2007 10:14:04 GMT
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we are also of course forgetting that in the US they seem to have a lot more disposable income (or finance) for this sort of stuff than we do here...
Stuff like those Mitsubishi Warrior pickups would be our closest equivalent. When I lived at the old house there seemed ot be a lot of guys owned them who were carpet fitters or plumbers so they awere using it as a business vehicle as well as family car and bike hauler.
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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Shortcut
Posted a lot
I won't be there when you cross the road, so always use the Green Cross Code.
Posts: 3,037
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Jul 10, 2007 10:54:35 GMT
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Tell me Jay Leno isn't a real car guy? Or Nick Masonbut would either swap their money for a camper by the sea and a surf board? No Nick Masons lifestyle is Rockstar, Jay Leno's is TV presenter/celebrety the cars are the toys they buy.
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This space available to rent. Reach literally dozens of people. Cheap rates!
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Jul 10, 2007 11:01:38 GMT
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the cars are the toys they buy. As are most of the retro/classic cars on here, even the daily drivers.. few reflect the actual lifestyle we live.. Whereas a people carrier can reflect the lifestyle of someone that has to transport more than a couple of kids and their paraphernalia (why do they have so much stuff?) everywhere. My 4 door diesel with adjustable load space reflects my lifestyle of young middle class couple with a dog that tend to spend weekends tonking up and down the motorway visiting friends and relatives. The executive with his 'impressive' luxo-barge reflects his/her lifestyle of image projection to business associates and potential clients. So maybe the non-'lifestyle' cars are actually more reflective of true automotive "lifestyle". People buy into lifestyles all the time with their clothes, the music they listen to, the TV they watch, whatever... I'm pretty sure not all the people that own a billabong T-shirt are surfers....
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Jul 10, 2007 11:06:10 GMT
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but would either swap their money for a camper by the sea and a surf board? No Nick Masons lifestyle is Rockstar, Jay Leno's is TV presenter/celebrety the cars are the toys they buy. Neither would I. What does that have to do with it? Neither claim to be surfers as far as I know? My cars are the toys I buy. I just don't have the space or the money the likes of Leno has. Theres no virtue in poverty. Its just what you have to do to get your money and how you handle it that makes you a good guy or a bad guy.
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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