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They have 'lifestyle' cars now ? I wasnt aware of the term ... though in all honesty most of the modern world goes right over my head. Now that I think of it, I bought a pair of Vans today (not the Sherpa variety) and on the little tag it has a list of advantages for this style (?) one of which is that they are 'culturally relevant' ... now I don't know what the hell that is supposed to allude to but I think its fair to say, that its a load of old s**t. I bought them because 1) they were in the sale 2) they look nice and most importantly 3) they are stonkingly comfortable. Getting back to the cars, I think its the same as most modern brands ... trying to relate a quality of life that will instantly be afforded to the owner by purchasing said product, in this case a car. Which, try as you might, you will never convince me is anything but a car. Its similar to the profusion of 'luxury apartments' (aka flats) that are springing up all over the place. When they are in the process of building them, they put the billboards round with photos of 'culturally relevant' young people living trendy lives (e.g Ikea sofas, laptops, glasses of wine and trendy clothing etc) and people buy into the whole concept that if they move from their dull, 2 bedroom terrace into one of these 'spacious' and 'affordable' flats ... err apartments, their otherwise dull lives will be in an instant, transformed into something that is worthy of Hello magazine. Whilst they are at it, they can get a new silver Audi on HP and really tune into the zeitgeist ... ... enough ranting, my blood pressure is rising, rapidly. So here is a little retro-goodness. ;D
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Last Edit: Jul 9, 2007 16:34:07 GMT by superden
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Yes. But most people's lifestyle is sh1t, to a greater or lesser extent. Really??
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Shortcut
Posted a lot
I won't be there when you cross the road, so always use the Green Cross Code.
Posts: 3,037
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Yes. But most people's lifestyle is sh1t, to a greater or lesser extent. Really?? yes really. See them every day on the trains and stuck on the M25 or M4 inot London. You can't tell me that's not a sick lifestyle.
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This space available to rent. Reach literally dozens of people. Cheap rates!
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MWF
Posted a lot
Posts: 2,945
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Crikey this is getting a bit boring.
When did this forum get such a big chip on its shoulder over modern cars?
Used to be a lot more open minding and easy going on here.
I think the 1007 is a pretty cool car, it might not require someone to change their whole life to own one but it's a little bit different to the norm which is cool. Is it a true 'lifestyle' car, who gives a molly frock.
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Coog
Part of things
MK2 Golf x 2
Posts: 30
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Ive bought this: To transport this: & a caravan, boat and a trailer... I guess a Volvo estate could have done the job just as easily but then this was forsale at the right time at the right price. Personally I couldn't give a toss what people think of me - lifestyle vehicle or not... Oh and I also hate the pug 1007... what is the point?
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Last Edit: Jul 9, 2007 18:19:55 GMT by Coog
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Hirst
Posted a lot
This avatar is inaccurate, I've never shaved that closely
Posts: 3,930
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I like the 1007 as fairly mainstream autoshite, just the sort of thing that you will see in 20 years rotting away. The fact it is pointless makes it brilliant - I love daft cars, even if they're no good, they have some sort of soul.
Does that Clio "Ripcurl" ad not-so-subtly take the pee out of the whole lifestyle car thing, or is it just me?
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hope this point actually gets read...
...maybe because its a different lifestyle?
okay, so the 1007 is jsut curse word, but surely other cars that aren't effectively SUV's are lifestyle cars, purely because they represent a lifestyle, albeit a different one.
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The journey of 1000 miles starts with a single coffee.
I don't like coffee!
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MWF
Posted a lot
Posts: 2,945
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Slight change of subject but was this photo tacken from the window of a "FORD KA" Looks like a new Mini to me?
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Noting against new cars. I like a lot of them. I just chose not to buy them. Now. 20 years time I'll have an RS6 or something. I have nothing against SUVs. In fact I quite like them. They annoy Ken Livinstone so SUV FTW really. What I dislike is smug advertising. And Ikea, If anyone's familiar with Eddie Izzard on advertising, I'm with the tranny guy. Back in the day advertising was "here it is, if you want it", then it progressed to "we've got it, this is why you should buy it", and somehow its progressed through "beautiful people have this, you should, it will make you like them" to "unless you have this you are a failure" Is so disengenuous. Check the new Fiat Punto advert. "Why does everything have to be ordinary?" with the implication that the Punto is somehow "extra ordinary" or "wow, its funking curse word Fiat, I never expected that!!!" Meh. They should just say "Fiat Punto. Not a bad little car for the money". Or something. But if they did it would come out all smug and self-aware like conciously ironic or something and I would still hate them.
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1941 Wolseley Not Rod - 1956 Humber Hawk - 1957 Daimler Conquest - 1966 Buick LeSabre - 1968 Plymouth Sport Fury - 1968 Ford Galaxie - 1969 Ford Country Squire - 1969 Mercury Marquis - 1970 Morris Minor - 1970 Buick Skylark - 1970 Ford Galaxie - 1971 Ford Galaxie - 1976 Continental Mark IV - 1976 Ford Capri - 1994 Ford Fiesta
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Hirst
Posted a lot
This avatar is inaccurate, I've never shaved that closely
Posts: 3,930
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They should just say "Fiat Punto. Not a bad little car for the money". Or something. But if they did it would come out all smug and self-aware like conciously ironic or something and I would still hate them. A good example of this is the Daewoo Lacetti, advertised like this: "More space usually means less style, and we’re not going to pretend it’s drop dead gorgeous, but the Lacetti Station Wagon is perfect for kids, dogs and anything else you might want to throw in it. And it looks pretty OK too." It is pretty OK!
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Rob M
Posted a lot
Posts: 1,915
Club RR Member Number: 41
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I don't understand the vitriol aimed at consumers who are seen to be "seduced" by slick marketing to buy cars to fit in with their lifestyle, which is deemed a fantasy. So what? They walk their side of the road and we walk ours. If a die hard Classic Car fan refused to be associated with a Retro Rider because his classic wasnt in original condition, and that Classic car owner was very vocal about it ( which has happened ) people from this site would be ready to tear his balls off for being a snob. Conversely, the idea that Mr and Mrs Jones, who decide that they need a small car to nip to the shops and back and take it on the very occasional long run, feel that a new Pug 1007 would fit the bill because they have seen the ads on the telly, are now being viewed as cretins who have bought the car on a lie. Who are we to judge them? Who is to tell them that their lives are curse word too? Because I drive a 28 year old car ( which is giving me mucho grief) does that make me more informed? More incisive? More intelligent? Are they more gullible and foolish than clever old Zeb? Bo11ocks are they!! In 1979 slick marketing seduced a Colonel into parting with several thousand pounds on a Blue Reliant Scimitar with optional Leather interior............................................. Sod all has changed, except for whats being sold to us.
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Lifestyle vehicle was just a term that the marketers twisted around to apply to other cars to make them sellable, but thats what marketers do!
I don't see it as "oh no marketing is destroying the world" I find it quite funny that people are so naive that they really think a pug 1007 will improve their lifstyle or at least make it possible to have a more fullfiling one, more fool them I say, but at the same time, each to their own! if they want to buy a car that is advertised and marketed a certain way are we to tell them they can't? ......... i don't think so
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Faster. Faster. Until the thrill of speed overcomes the fear of death.
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lifestyle vehicles are just another ploy to sell cars to the masses,same as all these niche models,you know the 'mini 4x4 mpv snowplough' etc.if its suits your life style then buy one ,if it doesnt don't .easy peasy. when the audi titty first came out i really wanted one but now,no chance and its all down to the 'lifestyle' associated with it.its no longer percieved as a sports car,its now a fashion statement and when it got voted as the car most gay men aspire to own audi even bragged about it in their in house mag!!!! put me reet off did that.same as the bini,now they are being driven by biffers who have more money than sense and treat them like handbags i'm not sure i'd get another one unless bmw bought out a real stripped out hardcore mini in the vein of a porsche gt3.
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Cracking rant AK. A new word to throw in here. Aspirational. The comsumer sees the well groomed fit people using a nice shiny car to do something fun and wants some of the action. I used it at JMC Holidays (remember them? No.) with cool twenty something 2.4 children types having fun on glistening white beaches. It sold holidays. It's the same all over, link the principle with fashion and what next door have and suddenly there's a queue of people with credit knocking at your door. I don't have a 'lifestyle' but I'm having a great time trying not to be pigeonholed
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Peugeot 307sw - Suzuki SV650S - MX5.
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Raoul Duke
Part of things
Posts: 990
Club RR Member Number: 117
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My "lifestyle" means that either me or the missus has to have a hatchback or estate, so we've always got a car to sling the MTBs in the back of, without taking them apart first. That's all. And while I'd probably need a 4x4 for winter, I sure as hell wouldn't need something that rides 10 feet off the ground and averages around 2 gallons per mile! “I will buy an ugly piece of curse word car if I am told its cool to do so because I regard myself as quirky and unusual and open minded”. Exactly the reason why I used to cruise round in a Riva back in the day. Not one of my many friends abandoned me when I got it, I even managed to pull in it! I wouldn't be seen dead in a 1007, mind...
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...a redder shade of neck on a whiter shade of trash...
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firkin
Part of things
Ignosce mihi cacare necesse est.
Posts: 274
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Does anyone remember an old Dudley Moore film where he ran an ad agency from a nuthouse - all the ads were totally honest- no bull atall - the only bit i really remember was them coming up with a slogan to advertise volvos - "Volvo - boxy but good" - I still think of it whenever i see a Volvo - I actually had it written in Magic marker across the tailgate of my 940 wagon! If people want to buy into a certain lifestyle then let them get on with it - personally I repell from anything that says " you must live here, you must drive this, you must wear these clothes.etc....." it's not a conscious thing - it's just me My pet hate is people who consciously try to be different - we all know someone who tries hard to be different and just isn't - they're just the same as all the others trying hard to be different - those why say they are wacky and off the wall usually aren't. From what i've read on RR - I reckon most retro-riders are like me - we don't try to be different - we like what we like and we don't all like the same thing but thats just the way it is. personally it amazes me just how many people are taken in by advertising and marketing - so much of the modern lifestyle is based on image - why can't they all see that it's the same sweatshirt (or whatever) for sale in god knows how many different shops - it's just the label that is different-and why is one label cool one week and not the next. my own "lifestyle" dictates that I have a sweatshirt that is warm and comfy - does it matter which f***ing shop it came from? Is a BMW X5 a better "lifestyle" vehicle than an old Landy - only if your kids would be embarrassed riding to school in the landy-they both do the same job. A female colleage at work commented the other day that blonde ladies of a certain age seem to pick silver convertibles ahead of any other vehicle type / colour - I assume this is due to seeing some celeb of their age / hair colour tooling around in a silver ragtop. Why are they all so feck1ng gullible? why do they have to emulate someone else's life / lifestyle? why does image matter so much?
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My pet hate is people who consciously try to be different - we all know someone who tries hard to be different and just isn't - they're just the same as all the others trying hard to be different - those why say they are wacky and off the wall usually aren't. oh yeah. does anyone else get annoyed at this, especially amongst young women around my age? it seems everyone aspires to be different and stand out, yet remain part of the group. wacky is the perfect word, consistently used, and i see it a lot with funky ties and silly hats and really gash stuff that just screams "i have a boring life but this makes me cool". unfortunately I'm right on the tipping balance, i conciously make an effort to make sure people see me as different, partly becasue i'm in the same boat as everyone else and partly because i hate that fact so much. but i could easily overshadow the original rant if i started about current "lifestyle" and just how much i abhor its very essence, its very presence. human nature is disgusting and i despise it. don't worry, i may include everyone in that, ergo you guys, but it will never surmount the levels and extent to which i despise, abhor and detest myself and the life i lead. oh dear. i like old cars. i'll stick to repeating that for now...
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